Joseph Friedrichs's profile

Joe Friedrichs-Print Design

Educational Catalogs designed for The Channing Bete Company.  Stock photography photo selection, and my own digital photography to emphasize the bullet points of the writing.
 
 
Catalogs designed for Cyrk Sports.  Soccer, Summer, Golf, Corporate.
Designs consisted of hand illustrated or computer generated apparel, highlighting textures, swatches and imprinted design choices. 
 
 
Interior of C3 Cyrk Golf catalog. Catalog interior included photography, photo-styling, and apparel illustration.  Cover design included specialty paper stock with debossed logo.
 
 
Self mailers designed for Crain's New York Business publication.  Concept for each was a collaborative effort with my Art Director and the head of Crain's marketing department.  2 and 4 color designs, created to promote readership and highlight particular publication articles.
 
 
Information brochures for Woronoco Savings Bank.  Each brochure tri-folds down from an 8.5" x 11" and includes stock photography highlighting the concept with a "small town", "old timey" feel. 
 
 
The Quaboag and Nipmuck Indians by Author Donald Duffy.  This was the second in a series of books I designed and published for a local author, which told about the indigenous peoples in the Palmer Massachusetts area which were displaced by European settlers.  The cover concept and design included location scouting and studio photography of a 2000 year old clay pot, as well as photoshop editing.  Published in both hardcover and softbound editions.
 
 
From Ireland to Woburn Massachusetts, My Family and Others by Donald Duffy.  A book of geneology I designed and published.  The author had compiled over 20 years of research including photos of his travels back to his roots in Ireland.  The book included photos, maps, land deeds, and historical illustrations.  Published in both hardcover and softbound editions.
 
 
History of the Town of Sunderland Massachusetts, Volume III.  I designed and published the latest Volume for the Town of Sunderland in conjunction with a sub-commitee.  The previous two volumes were published 50 and 100 years earlier.  Using the towns seal and colors from the previous volumes I tied all three volumes together for a cohesive look with a modern flair to the current book.  Published in both hardcover and softbound editions.
 

 
Joe Friedrichs-Print Design
Published:

Joe Friedrichs-Print Design

Brochures, Self mailers, Catalogs, Books

Published: